A number of Australian products advance into China, manufacturers purchase all take off

[Economic News]     12 Jan 2020
Pepper-infused honey, organic wine, natural baby products and mosquito repellents are the most popular items Australian companies will sell to China in 2020. News Corp Australia's latest research, obtained from ReachChina, an Australian-based cross-border trade group, found that China's daigourding demand for Ugg boots and famous vitamin brands has fallen.

Pepper-infused honey, organic wine, natural baby products and mosquito repellents are the most popular items Australian companies will sell to China in 2020.

News Corp Australia`s latest research, obtained from Reach China, an Australian-based cross-border trade group, found that the demand for Ugg boots and well-known vitamin brands on Chinese daigou decreased.

Dr Mathew McDougall, chief executive of Reach China, said Chinese consumers were "looking for the next best" and showed interest in lesser-known products, many from the Australian region.

A number of Australian products advance into China, manufacturers purchase all take off

Chinese Buy Milk Powder at Supermarket (Daily Telegraph)

"Buying people will take note of the trend in Australia and use it as a guide to follow the country`s popularity and inform their Chinese friends and family," he said. "

"Like Internet celebrities on Instagram, daigou has multiple sizes. Many daigou, which have built a large customer base, have a complete buying network in china and can attract thousands of followers on weibo and social apps. "

Buy-outs began to discover that australian business was due to china`s demand for australian baby formula, which spurred the sale of australian supermarket shelves and was exported privately to china for huge profits.

In the scandal over tainted chinese brands of milk powder, six babies, death, and 300,000 babies, were affected. Chinese want trustworthy baby formula.

Chinese buyers are seen as attracting australians with safe, hygienic or "organic" products, and the best sellers this year are expected to be health and beauty products, honey, baby supplements and baby products, dr. mcdoca said.

The Australian Department of Foreign Affairs and Trade (DFAT, The Department of Foreign Affairs and Trade) points out that China is Australia`s largest exporter, accounting for 30.6 per cent of its total exports.

Recent ABS and DFAT data also show that some of the main exports sent from Australia to China include vitamins, beauty products, including organic soap, wine, wool, gold, coal, refined copper, barley and frozen beef.

The move comes as Xi Jinping, China`s president, approved health as a national political priority through the Healthy China 2030 plan.

Reach China has also launched a new high-tech approach to shopping after it set up a partnership with Go Vita, Australia`s biggest health food partner, to attract more purchases of Australian products.

Gov. Terry Hughes, chief executive of GoVita, told News Corp that he would try Reach China`s new "contact, earn, order (TLO)" system in stores this year, which allows shoppers to see and experience the product (and even taste) while using a QR code to join the cart.

A number of Australian products advance into China, manufacturers purchase all take off

Gov Vita chief executive Terry Hughes and Reach China chief executive Dr Mathew McDougall work together

"The system creates a loyal customer base that doesn`t have to touch the product on the shelf to get the goods from our warehouse to them. "

Some Australian business owners are also moving into China.

After becoming a parent to their first child Mila, Sydney couple Julia and Mat Colbron founded the Baby Supplies Review website Tell Me Baby.

Since launching the site in 2016, they have now received 35,000 comments from their Australian parents involving hundreds of baby products.

Last September, parents opened an e-business channel on their website where parents could buy products. They will then open their e-business store in china on australia day.

Mr coblen told news corp. that they were using social channels in china, including social app, small red book and weibo, with about 30,000 followers publishing articles about baby products. "We are preparing to open a flagship store in China that will be on the koala cross-border e-business platform," he said. "

"We`re bringing 10 different Australian brands into the Chinese market and are using social channels to help people get into the flagship store. "

Incidentally, beekeeper Natasha Roebig and her husband, Jason, have been selling honey to China since they began searching for natural remedies to treat their daughter`s eczema seven years ago.

The couple, who founded the "Bee All Natural" honey skincare brand in Jimboomba, south-east Queensland, now export honey by working with the "Maiden Australia" brand.

Robbiesie, the state champion of the 2019 AgriFutures Rural Women`s Awards, told News Corp that Chinese tourists initially became interested in their products and would come to visit and buy them at their property.

"We gained a great reputation through word of mouth and won this realestate award. "

Richard Angove, an Angove family winemaker from McLarenville, South Australia, said they began exporting organic wine to China last year after finding a local distributor.

"We sold 60,000 bottles in 12 months," he said. "

As co-director general manager, angoff said they were selling through online organic product platform stores.

"We want a niche market and continued sales," he said. "

"We recently won seven gold medals and one silver at the International Organic Wine Grand Prix in Germany, giving us even greater credibility. "

Aungoff said they had passed the organic certification of the Australian standard and also obtained the Chinese organic certification through a Chinese auditor who came to Australia and assessed their vineyards.

Australia is China`s second-largest supplier of wine after France, with 90 per cent of its exports being red. Australia`s red wine exports in 2017 amounted to A $826.8 million, up 60.2 percent from the previous year, the Australian Trade Commission noted.

Merlot is one of their biggest sellers because it`s a "silky soft" pro-minant wine that appeals to a large number of Chinese, according to Angoff. Shiraz and Sauvignon Blanc are also selling handsomely.

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